A pastel background color scheme (soft, calming) enhances her professional branding.A clearly stated benefit (I help you become healthier and happier).Niharikaa Kaur Sodhi builds her brand through her banner and features: It also offers two ways to learn more – by visiting his website or sending him a direct message. The banner tells visitors what Sam offers and the benefits they’ll get from his services. Features his website where people can find more information.Adds a CTA telling visitors to DM him to learn more about his services.States the benefits of his services (generate leads and sales).Apart from its straightforward design, he: Web designer Sam Dunning uses his LinkedIn banner to highlight his custom website and SEO strategy services. It’s a comprehensive lead-gen engine, which is what every banner should be. Once people see the banner, they’ll know how Austin can help them, where they can find more info, and how trustworthy he is. The companies he’s worked with (Inc., Wired, Business Insider, Forbes) add social proof. Website link drives visitors towards a specific outcome.Featured award (LinkedIn Top Voices 2022) is a massive authority signal.It promotes his coaching program, helping people “land amazing jobs.” Austin BelcakĪustin Belcak’s LinkedIn banner shows how to use limited space effectively by packing it with information. Adding well-known brands builds trust and increases the likelihood that viewers take action. The easily digestible banner highlights Justin’s course and tells people to visit his website for more information. Headline stating who the course is for (LinkedIn creators).Simple and clear design featuring his course, the LinkedIn Operating System.Featuring renowned brands he’s worked with (Forbes, Indie Hackers, etc.,) adds social proof.The visibility leads to countless more sales than he would otherwise. Justin Welsh features his LinkedIn course, encouraging curious browsers to learn more. People know exactly why to follow me and why they should trust me. The companies I’ve worked with as social proof (GoSkills, Spreaker, etc.).What people should follow me for (entrepreneurship, personal branding, and social growth).Besides its charming design, notice what it’s featuring: Next, you’ll see awesome LinkedIn banners that show you how it’s done. When you’re just starting to build your brand, you need to be clear about what you’re offering. You might see bigger accounts have an irrelevant picture like this:īut that only works because they’re already established (it’s still a waste no matter how big you are). Your banner is one of the most important parts of your profile. Sadly, many people use it to share pictures of their city views, branding, or pictures downloaded from Pixabay. Knowing how to use such a big piece of real estate is crucial to growing your influence on the platform. Your banner image is the first thing people see when visiting your LinkedIn profile.
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